Who owns SolarQuotes? (and Solar Choice)

Two of Australia’s best-known solar comparison brands are no longer independent of the energy retail sector. SolarQuotes was acquired by Origin Energy in December 2024. Solar Choice was acquired by Flow Power in 2025. Those are corporate ownership facts. They do not automatically mean a quote you receive is worse — but they are facts worth knowing before you treat a comparison site as a neutral referee.

SolarQuotes — Origin Energy (December 2024)

Origin Energy, one of Australia’s largest energy retailers, acquired SolarQuotes in December 2024. SolarQuotes had operated for years as a consumer-facing solar (and later battery) quote marketplace and content publisher. After the acquisition, the brand continued publicly; the ownership parent changed.

Origin sells electricity and related products to households. A retailer-owned lead channel has a structural interest in how customers buy energy hardware and which retail plans they land on. That interest can be managed with firewalls and disclosures — it does not disappear.

Solar Choice — Flow Power (2025)

Solar Choice, another long-running Australian solar comparison and quoting business, was acquired by Flow Power in 2025. Flow Power is an electricity retailer and energy-services business. As with SolarQuotes/Origin, the consumer brand and the corporate owner are now linked.

CHOICE and SolarQuotes

CHOICE, the consumer advocacy organisation, has had a commercial partnership with SolarQuotes. A partnership is not the same thing as ownership: CHOICE did not buy SolarQuotes, and Origin’s 2024 acquisition is a separate event. Readers should still notice when an advocacy brand and a commercial quote marketplace promote each other — incentives differ from a purely editorial review.

What ownership means — and does not mean — for you

It means the comparison brand sits inside a corporate group that also sells energy or energy services. Marketing, lead routing, and plan upsells may align with that group’s commercial goals. Reading the privacy policy and consent text on any quote form is worthwhile everywhere — including on retailer-owned sites.

It does not mean every installer in a marketplace is “owned” by the retailer, or that hardware recommendations are automatically wrong. Competent electricians work through many channels. Ownership is one input to trust, not a verdict on a single quote.

Where Aussies R Us sits

Aussies R Us is an independent information site operated by Michel Borrer. We are not owned by an energy retailer. Phase 1 revenue is display advertising and disclosed affiliate links. A quote referral service may come later; if it does, we will say so plainly on the About page and on the form itself. We do not sell placement inside editorial rankings.

For a side-by-side of quote channels — including SolarQuotes rated fairly — see SolarQuotes alternatives. For how we verify rebate figures, see About.

Frequently asked questions

Does Origin ownership mean SolarQuotes gives bad advice?

No. Ownership is a fact consumers may weigh; it is not evidence of poor technical advice. Installers on a marketplace can still be competent. We do not claim otherwise.

Is Aussies R Us owned by an energy retailer?

No. Aussies R Us is operated by Michel Borrer. We disclose how we make money on the About page. We are not a retailer-owned comparison marketplace.

What about CHOICE and SolarQuotes?

CHOICE has had a commercial partnership relationship with SolarQuotes. That is separate from Origin’s ownership. Partnership and ownership are different facts; both are relevant to how you read endorsements.